May 9, 2008

Shopping for members only

There has been a growing trend for exclusive stores being set up which are for members only. This type of store would seem to be outdated, but on the contrary this form of shopping is taking off, but should we be surprised at this, for it does follow some formats that we are all using regularly.

It’s a simple registration where the user signs up for account, they enter all of their details and so on, this is something that internet users do all of the time when signing up for new accounts on web based businesses.

But the difference here is that the store will use text or email to inform their members of the latest deals, such as sales or special offers, but this to be being done by the likes of eBay and Tesco etc. but these sites are looking for special members like those who fit into their criteria such as single women or other groups of like minded people.

Is this the future of shopping or just another exclusive and elitist group!

Source [WSJ]