September 11, 2007

Women only shopping site

Backed by the three main fashion retailers in the UK. Marks & Spencer, the Arcadia Group (Dorothy Perkins, Evans) and Mosaic (Oasis, Warehouse, Principles). OSOYOU.com is not just a shopping site, it is also a socialising site too, which obviously combines two of the favourite pastimes for women.

The site is supposed to allow users to comment on what other users are either looking at or have already bought, no doubt there will be a huge rise in returns!

This is a clever piece of marketing as the on social sites have a high volume of female users and therefore it makes sense to bring this and high street shopping together all under one roof to give a new and exciting way of using the internet to shop.

Source [Which Website]