March 12, 2009

Barbie celebrates 50th birthday

Young and maybe not so young girls have been demanding to visit the toy stores in order for their parents the buy them the latest Barbie doll.

Of course, those girls from fifty years ago would hardly recognise the dolls of today, yet is the doll or the brand that has made this toy so famous over the years. That is an impossible question to answer but the facts do speak for themselves.

It is the way the industry behind Barbie has adapted to different markets and changes in customers. They have managed to reinvent the doll and by adding up to date accessories, this has driven the market and demand.

Whether Barbie will be able to make it to her centenary is another matter.

Source [The Star]